In conjunction with Urbanscapes, Malaysia’s only creative music and arts festival, Levi’s® Brand collaborated with Tongue in Chic to run a creative hub, right smack in the middle of the outdoor festival. It was a showcase of the latest design talents, a display of the new Levi’s® collection, DIY booths, membership sign-ups for Levi’s® vouchers and viewing decks of the main stage.

The Levi’s® x Tongue in Chic hub generated traffic of more than 8,000 people over 2 days.