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Brand new Live in Levi’s films were debuted in conjunction with the launch of the Levi’s Commuter 2016 S/S Collection. Media and cycling enthusiasts were invited for a fun experience at the Grumpy Cyclist. The team turned the café into a showcase gallery where products and screens were displayed.

Guests were invited to enjoy the film premiere, an exciting Goldsprint Challenge—where guests sprinted their best 200m—and an unforgettable Levi’s Commuter Night Ride adventure—where guests went on a 20km ride around Kuala Lumpur to experience Levi’s Commuter products.

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