JOICO: HAIR SHOW SPRING/SUMMER 2015
Joico celebrated the ‘JOI of Healthy Hair’ in conjunction with its 40th Anniversary at Zouk KL. Medias were invited for an exclusive interview session and guests were treated to vibrant thematic shows exclusively presented by international hair stylists, Cherry Petenbrink and Chad Demchuk, along with Joico’s brand ambassador, Rick Lee. The party continued on with the Hair Shake dance video contest where participants stood a chance to win a pair of tickets to Los Angeles.
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