Dockers® On The Go Media Launch
For Spring/Summer 2015, Dockers® introduced ‘On The Go Collection’ for men who are constantly on the move. Held at BEAST, the Intermark, arriving media guests were greeted at the entrance with the Dockers® On The Go campaign visual and were invited to use the existing props to depict what ‘On The Go’ meant to them. After the fashion showcase, guests were then treated to carefully selected canapés, champagne & wine. Products were also on display with the key USPs called out through leather hang tags for subtlety.
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