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Redken: Styling Reinvented Launch

Last March, Redken launched their line of Styling Reinvented products at The Square, Publika. In search of something mobile, the Huff & Puff team transformed an ordinary truck into a Mobile Salon that expands up to twice its size. Guests were invited to a New York themed evening of fun & excitement. Revving up the atmosphere, celebrities rode into the venue on roaring Harley-Davidsons; Redken hairstylists took over the stage, giving the celebrities stunning transformations. The Redken Mobile Salon pulled in to unveil an outpour of models that paraded through the audience with their striking updos.

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